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February 24, 2021

The Annotated Coupang S-1

A detailed examination of the South Korean e-commerce company's filing.

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Coupang's S-1

South Korean behemoth Coupang is slated to hit the public markets within the next couple of weeks. The e-commerce, grocery delivery, and food delivery company is expected to be valued north of $50 billion. In advance of our full report, I went through the company's S-1 to pull out the most interesting and relevant details. Among them:

  • The deep logistics system that powers Coupang's operations.
  • How Coupang handles its front-line workforce (hint: it's very different than Amazon).
  • The surprising size of the South Korean opportunity.
  • Which markets the company might target next. (Why is there 1 fulfillment center in the United States?)

I'd love to hear what you think. Do you agree with Coupang's +$50 billion valuation? How would you think about product or geographical expansion? Shoot me a note anytime.

To dive in, click here.

Coupang's S-1

South Korean behemoth Coupang is slated to hit the public markets within the next couple of weeks. The e-commerce, grocery delivery, and food delivery company is expected to be valued north of $50 billion. In advance of our full report, I went through the company's S-1 to pull out the most interesting and relevant details. Among them:

  • The deep logistics system that powers Coupang's operations.
  • How Coupang handles its front-line workforce (hint: it's very different than Amazon).
  • The surprising size of the South Korean opportunity.
  • Which markets the company might target next. (Why is there 1 fulfillment center in the United States?)

I'd love to hear what you think. Do you agree with Coupang's +$50 billion valuation? How would you think about product or geographical expansion? Shoot me a note anytime.

To dive in, click here.